What Would You Call the Annual Fund?
by: Richard Perry
Several blogs ago, I wrote about two words that I think are misused. If you haven’t read it, I recommend you read it before continuing.
If you don’t have the time, I explained why I object to using the word “prospect” when someone talks about a donor. The answer is simple: because a donor is not a prospect. He or she is a donor. It is incorrect to label them as a prospect, and the use of the word “prospect” to describe a donor reduces that donor down to an economic unit.