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Selling Your Mission to a Divided Nation

by: Otis Fulton and Katrina VanHuss


The 2020 Presidential Election is finally (almost) behind us. What seemingly hasn’t come to an end is the anger many people feel about those on the other side of our divided nation.

In his speech last Saturday night, President-Elect Joe Biden encouraged us to “let the grim era of demonization in America begin to end here and now.” As a premise, Biden added, “I pledge to be a president who seeks not to divide, but to unify.”


That’s easier said than done because it has been suggested by psychologists that conservatives and liberals perceive different realities. My “the people have spoken” may be your “they stole the election.” How do you begin to engage with people whose worldview is so different from one’s own?...


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