Nonprofit Marketing: How to Build Anticipation for Campaigns
by: Andrew Berry
When you’re planning your nonprofit’s fundraising campaigns, it can feel like there are a million details to get in order. You need to set up your campaign page, line up sponsors and build a budget among several other tasks. Most importantly, you need to proactively spread the word.
The effectiveness of each of your fundraising campaigns depends on your marketing plan. After all, how do you expect people to contribute to your fundraisers if they never hear about them?
Chances are, you’ve historically promoted your campaigns to supporters, but you may not be doing so in the most effective manner. While every fundraiser differs, there are several common promotional best practices that will set up any campaign for success.