Improving Donor Loyalty with a Winning Sustainer Program
Updated: Sep 30, 2020
by: Erica Waasdorp
Sustainer programs have grown substantially over the past few years, especially for those organizations that took advantage of generating new donors before, during and after the 2016 elections.
In this article, I’m going to address two questions:
Why has sustainer giving become so popular?
How can you create a winning sustainer program?...