How to Use Content Marketing and Messaging to Highlight the Benefits of Corporate Giving
by: Tracy Ring
The recent global pandemic has upended the business world. Nonprofits have seen reduced budgets, canceled events, programming pivoting to virtual, furloughs and many other challenges during this past year. The good news is that many businesses and individuals don’t plan to reduce their contributions. A Fidelity Charitable survey found that 25% of donors plan to increase donations and 54% plan to maintain current giving levels.
But the fact remains, as a nonprofit professional, you still need to find ways to reach corporate donors in this new virtual landscape without the help of tried-and-true methods like in-person fundraising events. Content marketing can help fill that void and highlight the benefits of corporate giving to a targeted audience.