Fundraising Starts With Annual Giving
Updated: Sep 30, 2020
by: F. Duke Haddad
Many years ago, I began my long career in resource development at the University of Louisville. The reason I took that development position was not to make development a career choice, but to obtain a doctorate. The university development program did not have computerization at first. I was wearing hats in annual, major and planned gifts. I was just out of college and did not know anything about development. I did understand the concept of marketing....