CoWhat Anti-Maskers Can Teach Nonprofits
To a hammer, everything looks like a nail.
For the last two years, I’ve been studying the impact of identity on prosocial behavior; it’s the topic of my doctoral dissertation. This idea informs the fundraising copy that I write for our clients at Turnkey.
Last week, I saw an interesting example of how identity influences attitudes in the behavioral petri dish called Facebook. Katrina had responded to a question that was posted: “Will you continue to wear a mask outdoors in public, even if you are not required to?”
This was her response: