• Geared2Give

Book Review: ‘It’s Not Just About the Donor’

by: Erica Waasdorp

This past weekend, I read the second book by the Veritus Group principals Richard Perry and Jeff Schreifels: “It’s Not Just About the Donor.” This was written during COVID-19, and one chapter is especially focused on fundraising during a crisis.

Credit: Veritus Group

You may ask, why would someone like me who typically only deals with small(ish) and monthly donors want to spend two hours reading this book on major gifts?


CONTINUE...