Book Review: ‘It’s Not Just About the Donor’
by: Erica Waasdorp
This past weekend, I read the second book by the Veritus Group principals Richard Perry and Jeff Schreifels: “It’s Not Just About the Donor.” This was written during COVID-19, and one chapter is especially focused on fundraising during a crisis.
Credit: Veritus Group
You may ask, why would someone like me who typically only deals with small(ish) and monthly donors want to spend two hours reading this book on major gifts?