6 Mega Trends in 2021 Every Nonprofit Should Know
by: Shari Rudolph
We’ve just said good riddance to a global nightmare of a year. But the lessons of 2020 remain with us.
For the nonprofit sector, one of the biggest takeaways from the unprecedented year is the importance of diversifying your communications touchpoints and not relying on a single channel, like in-person events, to drive donations and engagement.
After the pandemic prevented large public gatherings, nonprofit leaders realized that having a comprehensive digital strategy is crucial to serving their constituents, keeping volunteers engaged and fundraising for donation dollars. Many organizations rose to the challenge while others struggled to adapt to the new normal.