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5 Ways to Supercharge Your Direct Mail Copy

by: Willis Turner

It’s probably the most common piece of wisdom people give to fundraising copywriters: “Tell a story.” And it is great advice. There's a whole wealth of empirical and experiential evidence to prove it .

But there are many ways to tell a story. And unfortunately, in direct mail, too many of them sound the same: same flat tone, same passive verbs, same sense that you’ve read this a hundred times before.

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