5 Ways to Supercharge Your Direct Mail Copy
by: Willis Turner
It’s probably the most common piece of wisdom people give to fundraising copywriters: “Tell a story.” And it is great advice. There's a whole wealth of empirical and experiential evidence to prove it .
But there are many ways to tell a story. And unfortunately, in direct mail, too many of them sound the same: same flat tone, same passive verbs, same sense that you’ve read this a hundred times before.