5 Tips for Doing a Brilliant Re-engagement Campaign
by: Kristy Fontelera
Let's face it: Attrition happens. Despite our best efforts to make sure we have excellent email subject lines, have effective A/B testing of our messages and are sending relevant and engaging information, people drop off of our lists.
Based on the latest numbers available — CauseVox published that for 2017 — donor retention was 45.3%. The gift retention rate was 48%, and for every $100 gained by nonprofits in that same year, they experienced $96 in losses because of gift attrition.
When there's much more need in our communities, this is the perfect time to consider doing a re-engagement campaign. It could help you raise more funds at a time when nonprofits have strained under the stress of fundraising losses.