• Geared2Give

5 Essentials for Websites That Support Virtual Fundraising

by: Ira Horowitz

Different nonprofits have adapted to the shift toward online fundraising in different ways. While traditional fundraising strategies, such as direct mail and telemarketing, still have their benefits, every nonprofit is expected to have an online presence and make the most of it to collect donations online.

Effective virtual fundraising requires comprehensive online marketing and outreach, and your website should be at the heart of your campaigns.

You don’t need to be a tech expert to set your website up for success, either. The best nonprofit websites adhere to basic design and accessibility principles that can be implemented with limited understanding of coding.